We are often asked, “Why is Sidewalk so different from other vendors?” CEO Alan Martin didn’t start out with the intent of creating an unusual culture at an enterprise focused on higher ed course materials. He began with the problem, “Why?” — as in “Why are college textbooks so expensive and how could I help bring that cost down?” That was in 2007 and now, nine years later, Sidewalk is intentionally answering those questions with a corporate culture best served to accomplish the solution in innovative and effective ways. Here’s a little window into the Culture Statement that drives and inspires Sidewalk to approach things differently every day.
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We support self improvement, based on our core belief in agency, and since high performance people are generally self-improving through experience, observation, introspection, reading, and discussion, this usually works out. If our talented people are surrounded by stunning colleagues who are honest with them, and if we provide big challenges to work on, the framework is set for personal development. This allows talented people to manage their own career based on their skills and reputation. We try hard to provide opportunity to grow by surrounding our people with great talent and big challenges.